NewBoy is a family-owned company based in Dubai, UAE and is a Pioneer in the kids toy industry across the MENA region. The very promising toy partnership appointment results will be shown through MBC3’s channel beginning of January 2015, where both parties will start executing their plans to provide new content and material that is kids targeted across various time segments. MBC3 captures the attention of millions of kids across the region and beyond, while educating and entertaining them at the same time.” Since its launch in 2004, MBC3 has succeeded to being a leader in kids TV entertainment and the synergies we have will lead to a great success for both parties."Īnd from their side Bassel Ghoussainy, Head of Licensing and Merchandising added: “We are excited to extend our co-operation with NewBoy it’s great to work with a global leader for Kids entertainment & Merchandising items.
The agreement opens up a new reach for us to a well-educated segment of boys and girls across various age ranges. Mohammad Rajab, the Senior Marketing and Communications Manager stated “We are excited to partner with MBC3, and we are confident it will give us great leverage in our communication platforms. The partnership will commence on Januand will entail spot advertising as well as numerous sponsorship and promotional opportunities and will yield strategic results for both partners at multiple levels. Dubai, United Arab Emirates, Febru-( PR.com)- MBC3, the leading kids TV channel in the MENA region, and NewBoy, the region’s leading distributor of toys, stationery, food, and nursery products, announced today a new strategic partnership that appoints NewBoy as MBC3’s toy partner.
0 kommentar(er)
